Marketing

Websites

Whether you need a full e-commerce site or just a single page, get a a basic presence starting at $250 start-up fee and $29 per month hosting and maintenance.

Search Engine Optimization (SEO)

Social Media

Why your business needs a social media presence

Social media increases brand awareness.

Love it or hate it, social media is no longer just to connect and socialize with friends and family.

• 77% of small businesses use social media to help build brand awareness, interact with customers, do customer research, provide customer service, and increase website traffic, and drive revenue.
• 83% of people on Instagram say they learn about new brands while using scrolling posts and because people like to share discoveries, they will share these posts with people they know.
• The average consumer will mention various brands 90 times per week.
• 78% of potential customers say their buying decisions are influenced by social media.

Social posts should drive traffic to your website. 

Social media platforms allow small businesses to drive traffic to their website. For instance, on Instagram, you can post the URL to your website in your account bio and direct users to this link via a post on your feed or story. These posts give people a hint of what your business has sells or provides as a server and to learn about your company’s brand and voice. Always include a link to your website on all social media posts, so users can easily access your website for more information.

Social platforms help you promote content to different audiences. 

Depending on your target audience you may use one or many social platforms available, and your posts should let them know about you and your company’s culture. Educate and/or entertain them, you as a business has the option to express your creative side and showcase your expertise. For example, providing stats and fun facts about the products you are selling or services that you are providing can prove to potential customers that your business is worth their time.

Social media remains a valuable communication resource.

When it comes to small businesses, or any business really, it’s better to have too many than too few methods for communicating with your customer base. Mailing addresses, phone calls, email and contact forms on websites are all helpful, but if the customer has a quick question to ask or wants to share the good news about their order arriving earlier than anticipated, they tend to do this through platforms like Twitter and Instagram. The real-time advantages of social platforms allow your business to engage with your customers promptly. You don’t have to be on every platform, but it’s helpful to have a few active accounts where you know your customers can be found.

Social platforms allow you to better understand your customers.

Who are your customers? If you don’t know, social platforms like Facebook and Instagram can help you aggregate data and define your target market. This isn’t exactly news to any small business already doing that, but those that think they can skip social media may be missing out on potential leads and an audience interested in investing in its products and services.

Social media keeps you a step ahead of your competitors.

While a small business shouldn’t copy every move that their competition makes, they should be mindful of where their competitors are at and what they’re up to. If your competition actively engages its customers through social media, they have the advantage of being able to boast about that presence.

Simply by having active social media profiles, you’re doing your business a favor and increasing its visibility through search result pages. As mentioned earlier, you don’t need to plaster your business on every social platform – Facebook, Twitter, Instagram, Snapchat, Tumblr, YouTube – to show that you’re active. CNBC reports that sites like Instagram and WhatsApp continue to remain popular with their user base. Go to the sites where your brand’s voice will be at its strongest and able to engage with customers while still getting its overall message across.

Content Creation

Quality Content can:

• Boost your SEO
• Spread brand awareness
• Increase customer engagement
• Increase website traffic
• Increase conversion and revenue

Not everyone has the time or skills to create engaging content regularly and sometimes it is better to delegate or outsource these tasks to others. 

Print Media

Types of Media

• Business Cards
• Flyers
• Brochures
• Postcards
• Mailers
• Banners
• Door Hangers
• Rack Cards
• Magnets
• Table Tents
• Menus
• Booklets
• Signs
• Car Magnets
• Labels
• Stickers
• Calendars
• Invitations

• Print is Trustworthy
  • With the number of scams online, many people still trust print media more than most forms of advertising.
• Help Reach Your Target Market
  • While most of the younger generations spend their time online, older people still prefer print over digital. Print also allows you the option of having cards or flyers in businesses that may have similar target markets.
• Touchable
  • Never underestimate the power of a tactile response. Seeing and touching is believing, this is what keeps retail store front alive, even with options online.
• Engaging
  • A well-designed business card or flyer can help engage a potential client. Have you ever walked by a posting board and a flyer caught your eye?
• Tradition
  • Print media is a traditional method of advertising and networking. While a vCard is nice to send your contact information, it is still expected that you have a business card to exchange or provide.
• Outreach Brand Awareness
  • Mailers can be a powerful way to spread brand awareness to prospective customers. While response may not be high, your business name and logo will be seen by many people.

Promotional Materials

Who doesn’t love FREE stuff?

The goal of promotional materials is to spread brand awareness. You want to make sure that the items you are giving away are seen by as many people as possible.

Promo Ideas

• Pens
• Pencils
• Notebooks & Padfolios
• Sticky Notes
• Badge Holders & Lanyards
• Magnets
• Mugs
• Water Bottles
• Travel Mugs & Tumblers
• Cups
• Glassware
• Bottle & Can Coolers
• Can Koozie
• Mouse Pads
• USB Flash Drives
• Chargers & Power Banks
• Music & Audio
• Keychains
• Flashlights
• Bottle Openers
• Duffle Bags
• Hand Sanitizer
• Grocery Bags
• Fidget Spinner
• Golf Tees
• T-Shirts
• Hats
• Umbrellas
• Beach Towels
• Sunglasses
• Fanny Packs
• Luggage Tags
• Candy
• Chocolate
• Snacks

Search and Social Ads

Advertising, when done well, can help you rapidly grow your business. Sometimes you need to boost your lead generation and search rank with pay-per-click ads on Google.

General Ads Types

• Google Search Ads
• Google Display Network
• Google Local Ads
• Social Media Ads
• Mobile App Ads
• Video Ads
• Social Influencers and Sponsorships

Promo Ideas

• 63% of People Have Clicked a Google Ad
• PPC Generates Double the Visitors Than SEO Does
• PPC Ads Show Right Away, No Waiting for SEO
• The Average Click-Through Rate (CTR) for Google Ads is 2%
• 65% of People Click on Ads When Making a Purchase
• 9% of Google Ads Clicks Come From Mobile Devices
• 60% of Smartphone Users Have Contacted a Business From Search
• 4 in 5 of Consumers Want Ads Based onTheir Location
• 65% of Small-to-Midsized Businesses Have a PPC Campaign, so Your Competition is Running Ads

Video Production

Video gets results!

Video content has become a very important part of marketing. Video is the most engaged with content online and it is recommended that you utilize the medium in your marketing plans. 

Whether you do a informational talking head video, promotional commercial, or social media content, video will take you to the next level. Just think about when you are looking at social media or a website… what grabs your attention the most?

• 95% viewer retention vs. 10%
• 1200% more shares than text and images combined
• 70% more conversions
• Video ranks separately on Google

Photography

Photography is a powerful medium, as the saying goes, “A picture is worth 1000 words.” While not every situation is cause for a professionals help, there are times when it can be all the difference. Imaging searching for a new car and your start searching google for a crew cab truck. While you are searching, you naturally look at the pictures of each make and model. Now if those pictures look bad, whether the ratings are good or bad, you are going to get a bad impression and have a negative feeling about that truck.

Your business is no different, if you are trying to offer professional services and all your images look poor quality, then your potential customers are not going to be impressed and will most likely continue to look for a contractor that shows a high quality of work. 

Images are one of the main things that grab the eyes of the online searcher, so it is vital that you present them a good representation of what you do and who you are. For location, fleet vehicle and personnel photos, we recommend having them professionally done.

It is highly recommended that you do before and after photos of your projects. This way they can see the impact of your work and also the level of cleanliness upon completing a project. Many customers complain about the contractor not leaving the project clean, so photos can demonstrate that you do quality work and that you leave their home or business in good condition upon completion.

Reputation Management

Email Campaigns

While this can be overlooked with all the talk around social media and reviews, email marketing is still a very powerful way to grow your business.

• Email has the highest ROI of any digital marketing method.
• The most effective strategies for email marketing campaigns are:
  • Subscriber segmentation
  • Message personalization
  • Email automation campaigns
• Global Open Rates,
  • Fridays are the highest at nearly 19%
  • Saturdays are the lowest at 17%
• Q and A, A/B, and spam testing your emails can increase your return on investment (ROI) of up to 28%.
• Having an adaptive campaign based on subscriber interaction can increase your engagement rates.
• What generations prefer email:
  • 74% of Baby Boomers
  • 72% of Gen X
  • 64% of Millennials
  • 60% of Gen Z
• The average bounce rate across all industries is 9.96%

There are many tools out there like Constant Contact, MailChimp, etc. to help create email campaigns. It is recommended that before you sign up and get started, you should plan out the types of campaigns that you will want and the details of how and when the emails will be sent.